Credit is constrictive the financing source that makes lack of estate development business effective, a few in small estate cannot issue a stock to get fund through the stock market again. Rise as a result of interest rate again, a few in the accrual of the estate credit of a huge sum of small estate financial insolvency, so large estate has actual strength to scour the market through price war extremely. 10 thousand divisions depreciate is to comply with general trends, the purpose is market of farther become divided, the development trader with younger actual strength will get bigger impact, and the big development business with abundant actual strength passes fund of quick sale, steam again, vacate a hand possibly even to come and buy the small development business that supports feebly. Accordingly, the brand development business with abundant actual strength is in depreciate provide more in disturbance live force.
Development business wants overturn body to battle, with respect to the actual condition of the favourable policy that should join a government and oneself, the sale that makes effective is politic, include to depreciate directly, super- low discount, give the favourable move such as area and other gift, the person that let buy a house enjoys real material benefit from which. And fall in feasibility condition, depreciating should be the directest with one of the most significant sales promotion steps. In the market with wait-and-see strong mood, if do not have substantial benefit good, contend for the market only by breathtaking sales promotion trick, hard to avoid can the loss outweights the gain, can bring a few negative effects to oneself brand even, also move hard the person that buy a house. If sell a brand only and do not pay attention to building quality, even some development business roll out inferior building to profit dish, will appear surely similar the incident of property of 3 deer milk powder, cause market crisis and brand crisis finally.
Source of high grade room is a magic weapon that develops business to contend for the market. Go all out in work with lifetime when consumer preparation when the saving that earns goes choosing a house, only house price returns reasonable price, building quality is high at the same time, ability can adopt consumer to buy room operation actually. As adjust period development company will tell, facing the enormous pressure such as capital, sale, to avoid the influence that market wave motion brings, development business should strengthen company brand construction, accelerate product innovation, capture an opportunity to seek the balance site of demand and supply afresh, search consumer and the price that develop a business to agree with a dot, quicken capital steam again, while its maintained him brand image the most importantly namely, avoided oneself by the crisis of consumer abandon!
